What Acne Studios and Carolina Herrera have in common???
At first sight these companies have nothing in common… Their styles are completely different, one is traditional and the other is edgy; their customers are not the same; one is inspired by its designer and the other by art, and many more.
However, both companies have passionate leaders that makes everyone to follow them! They are the pure example of leadership branding and how powerful this can be. Everyone in our trip after visit both of these companies wanted something from it!
Before that these brands weren’t in our radar because of their style or the price point. But after the visits this changed for most of us! And what drove these changes? Maybe their marketing presentation, maybe a better understanding of the brand? No and No! It was their CEOs!
What they can have in common to drive this behavior in a group of so many different people? At least in my point of view they were close to us. They made silly jokes, walked around explaining everything to make us understand, they treated us as if we were the most important thing on their schedule. It is hard to explain in words but it is easy to feel!!!
During our trip we visited amazing companies and we had awesome experiences!!!! But Acne Studios and Carolina Herrera were the ones that branded me! That made me want a little piece of it to remember them or just to feel like I am a little piece of their success. They made me change my schedule just to visit their stores and try to find something for myself! That’s how powerful they were!!!
I just loved how Brazilian brand Farm managed to reinforce the sense of belonging of its fans! How is the best way to celebrate 150k followers in instagram??? A real picnic!!!The following link has some photos of the event… Just impressive how cohesive is the style of the fans!!!! I just love it!!!! Farm really knows its public!!! http://modices.com.br/das-ruas/o-instameet-da-farm-na-lagoa/